Content Lead

at
Evolutionary Herbalism

The School of Evolutionary Herbalism is a globally recognized business with students in 50 countries across 6 continents and 150K followers.

Their primary revenue drivers are their paid educational courses, which combine video and written content. Additionally, they provide free educational resources like podcasts and blog posts to expand their reach. As the sole writer and editor, I developed and refined all educational product offerings.

I edited one of their most premium programs, priced at $2,600, and independently researched, wrote, and edited over 1,300 pages of educational content. Over 1,900 new students joined after taking over content development for one of their paid programs.

I maintained editorial consistency while expanding their content library and strengthened the company’s position as a leader in clinical herbalism education.

Wins
  • → Independently led content development for a core paid program featuring 18 educational guides totaling 445 pages
  • → Created 77 blog posts and 77 email campaigns
  • → Contributed 600 pages of content, strengthening the company’s online presence
  • → Managed 6 major writing projects simultaneously and met every deadline
Blog post excerpt
Title: Herbal Remedies for the Irritable Mind
“
You’ve got so much on your plate.
The dog is barking. Your kid is crying. You just remembered a few more things on your to-do list as your eyes finally close for sleep . . . winding down feels impossible.
But what are you supposed to do?
The world keeps moving faster and faster, and as you try to keep up, you may find yourself unable to relax, snapping at your loved ones, and feeling agitated.
Feeling irritated is an experience many of us are intimately familiar with; especially in the society we live in that demands so much from the nervous system.
”
Wrote and edited 1,300 pages of educational content, expanding the company’s written library by over 300%
Blog post excerpt
Title: Chamomile: Beyond the Teabag
“

“Chamomile is a familiar plant with an unmistakable scent and flavor. It's one of the most popularly used and loved herbs stocked in people's cupboards.

Sipping on some Chamomile tea at the end of the day is a simple ritual, but its medicinal properties are much more complex than meets the eye.

By taking a deeper look into this plant, you can learn about the specific indications and unique properties that make this herb indispensable to the Western materia medica.”
‍

Skills
  1. Content strategy
  2. Scientific research
  3. Long-form content writing
  4. Editing and proofreading
  5. Technical and educational writing
  6. Content lifecycle management
Blog post
Herbal Remedies for the Irritable Mind
“
You’ve got so much on your plate.
The dog is barking. Your kid is crying. You just remembered a few more things on your to-do list as your eyes finally close for sleep . . . winding down feels impossible.
But what are you supposed to do?
The world keeps moving faster and faster, and as you try to keep up, you may find yourself unable to relax, snapping at your loved ones, and feeling agitated.
Feeling irritated is an experience many of us are intimately familiar with; especially in the society we live in that demands so much from the nervous system.
”
Skills
  1. UX Research and Writing
  2. Brand identity creation
  3. Content strategy
  4. Style guide development
  5. Web writing and documentation
  6. Editorial onboarding and training

What the words looks like

Blog post excerpt

Title: Echinacea: Not just an Immune Stimulant

As part of a free educational content series, I wrote blog posts focused on individual herbs. The series drove nearly 2,000  paid memberships by positioning the company as trustworthy and knowledgable.

Email campaign

Adaptogens and the Holistic Approach to Fatigue

Many customers discover this brand through Instagram and subscribe to their newsletter. This email series built trust, which  increased user retention and sales.

Online subscription program

Materia Medica Monthly: Turmeric

This piece is part of an online paid subscription program offering 20+ pages of scientifically researched, cited, and accessible herbal education—researched, written, and compiled entirely by me. The Materia Medica Monthly series is a cornerstone of the company’s revenue strategy and a key driver of customer retention.